We produce 'Point of Sale' material with all our plant promotions and these are supplied free of charge with the plants, when you order a full kit. Our 'Point of Sale' boards focus on the sole objective of attracting the consumer to the plant display. The size and information offered on the board varies dependant upon the plant or range we are promoting.

All the plants in our Promotional brochure come with an A2 or A4 'Point of Sale' board. This board follows the same design as the labels, with a strong image and colour splash. The four bullet points included are aimed to attract the consumer to the plant and encouarge them to look for more information from the label.

Our promotional ranges - Campaign Plants, Soft Fruit, Hedging and Cut your Own - have larger than average 'Point of Sale' boards (45cm x 120cm) allowing the garden centre to create a large attractive hot spot display. The colours and images are fresh and sharp to attract the consumer to the area.

 

We offer bedstrips as an alternative to our standard Point of Sale boards when a wide range of varieties are supplied under one heading, e.g. Pots of Perennials, Ornamental Grasses. Our bedstrips allow you to dedicate a section of your plant area to these plants, and keep changing the varieties within the area without the need to constantly change the Point of Sale board. In addition to this we produce 'Plant for Wildlife' and 'British Grown' bedstrips allowing displays to be created under these headings.

All our plants feature the British Grown logo as we are proud our plants have been 'Grown in Britain for British Gardens', and this is located on the bottom right corner of all our boards.

The new 'Plant for Wildlife' logo can be found on all specific boards in the top right hand corner, with a bullet point offering specific information as to how the plant can aid wildlife.

In addition to these two logos, for those garden centres located less than an hours drive from the garden centre, Locally Grown logos are added to the Point of Sale boards, giving the plants a unique selling point to those consumers interested in transport miles and locally grown produce.